Since Feburary I've seen buses and cabs on the roads, painted to look like cows in shades of pink, blue, green or yellow. Some even had tails attached to the back of the vehicles. The tagline said "Moove is more". And every time I see it, I would go "More what?" My hubby figured it's probably advertisement for a new brand of milk.

Soon after that, cardboard cows dotted some of the empty fields along the roads and expressways. It was quite amusing and actually did brighten up the otherwise dull, vacant areas.


Still we didn't know what the advertisers were trying to sell.

I finally found out today, after 4 months, that it's an advertisement for public transport. That is after they added a 2nd tagline. "Bus, taxi, rail..... ComfortDelgro".

Moove as in MOoVE.

.. sheesh.....

erm... more what?